Mrs. Zubaida Rasheed

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Mrs. Zubiada Rasheed



Mrs. Zubaida M. Rasheed, is a graduate of Economics from Ahmadu Bello University, Zaria – 1981. She joined the services of NITEL in 1983 and rose through the ranks to become the first female Executive Director as the Chief Marketing officer in 2006. Some of her key achievements include the setting up of the new Marketing and Sales Division as the pioneer General Manager and later The Chief Marketing officer; Team member, project implementation team for the introduction of the cellular mobile services into the Nigerian market in the early ‘90s; Economist counterpart in the World Bank feasibility study for the World Bank project in 1988; Involved in the re-structuring of the company under the recent privatisation programme, and the introduction of NITEL new services including IP services, ADSL; Coporate Private Networks; Wireless services and other value added services. Mrs. Rasheed has attended several developmental courses both locally and internationally. These include: Marketing in The Carrier Environm ent (British Telecom); Marketing Research; The Use of Software for the Calculation of Costs, Tariffs & Rates for Telephone Services (COSITU); ITU Cost Model; Strategic Marketing (CTO, UK) Financial Management for non-Financial Managers; Practical Connectivity of a LAN, WAN & Security System; Alcatel System 12 Digital Switch; Siemens EWSD Operation & Maintenance; Managing Transition for effective Change Implementation; ISP System Operation & Administration [IS5111]; Introduction to CISCO Router Configuration [ICRC]; Telecom Pricing Strategy (Brussels); and several others. She is an Associate Member National Institute of Marketing Nigeria (2005) and a member of Nigerian Institute of Management (2006).